Publications work is a core strength of Bastian Public Relations. Award-winning editor and journalist Lisa Bastian provides publication production, staff management, editing and writing services for magazines and newsletters, both print and online. She will work with your existing creative team–or bring in her own writers and designers–to help you produce professional, high-quality communication pieces. Below are examples of some of the agency’s publications work.
Country Lifestyle Magazine ~ Served as Managing Editor of Country Lifestyle in 2010, and in 2005. This full-color magazine focuses on the people, places and events of gorgeous Texas Hill Country. During that time, it was sold on newsstands at HEB, Target, Wal-Mart, CVS, Walgreens, Barnes & Noble, Borders and other select retail centers. It also was mailed to homes, businesses and paid subscribers throughout the state and the nation, and distributed to hotels, visitor centers, bank lobbies and fine health spas.
2011 Relocation Guide ~ Greater San Antonio Chamber of Commerce ~ The Greater San Antonio Chamber of Commerce chose Bastian to author its flagship publication, the 100-page 2011 Relocation Guide featuring stories and info about the key industries and quality-of-life benefits of residing in San Antonio, Texas. Target audience:
10,000 relocating families and businesses. The new guide, published by CommunityLink, is the only relocation guide endorsed by The Chamber; it highlights member companies and is a valuable resource to new and existing businesses and families of the Alamo City. In addition to the hard-copy distribution, the Relocation Guide is also available online, providing easy access for thousands of viewers. Click here to thumb through the guide (found in top left-hand corner of page) and view stories separately. 10,000 copies.
Cincinnati: City of Charm / Cincinnati Chamber of Commerce ~ The Greater Cincinnati Chamber of Commerce–and Towery Publishing of TN–identified Bastian as one of the city’s top freelance business communicators, and hired her to co-write corporate profiles about many of Cincinnati’s corporate citizens. These 100 profiles (800 to 1,000 words each), were published in the 350-page coffee-table book Cincinnati: City of Charm. Bastian was required to conduct personal interviews with C-suite executives for each of her 50 profiles. Challenges: At first project managers said all editorial had to be created in 12-14 months, but that deadline was collapsed to a short 7-month period. Additionally, all copy had to have the same “voice.” Bastian completed the work on time, and with happy profiled companies. The co-author of the city narrative (balanced out the profiles and 100s of color photos) was Nick Clooney, father of George. 10,000 copies printed and sold out.
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National Lawyers Association (NLA) ~ Editor and Communications Manager for national bar association founded in 1993 for pro-life, pro-Constitution lawyers; members in all 50 states (see www.nla.org). Write, edit and produce newly revamped quarterly newsletter typically filled with content from nationally famous thought leaders in legal, political and theological circles. First-year efforts helped NLA attract 200 new members while retaining existing membership. Also write/publicize periodic press releases; secure media appearances; tweet for group.
- Oct.-Dec. 2011
- July-Sept 2011
- April-June 2011
- Jan.-March 2011
- Oct.-Dec. 2010
- July-Sept. 2010
- April-June 2010
Archdiocese of San Antonio ~ As Directory Coordinator, updated the annual archdiocesan directory for both 2011 and 2010 editions. Work entailed contacting hundreds of organizations and individuals (some but not all associated directly with the diocese) and desktop publishing the publication over a four-month period for each edition.
The Alameda Museum: Art Exhibit Informational Wall Panels ~ The Alameda Museum in San Antonio — an affiliate of The Smithsonian in Washington, D.C. — hired Bastian to create an editorial team to help it create the large informational wall panels explaining the art for a world-famous art exhibit highlighting Mexican art and culture. Bastian’s team reviewed the copy for 13 wall panels, written in Spanish, then translated and “transculturated” the words into easy-to-understand English. The exhibit, “Myth,Mortals, and Immortality: Works from MuseoSoumaya de México” showcased works of art from the 17th to 20th century by some of Mexico’s most renowned artists, including Diego Rivera, Rufino Tamayo, José Agustín Arrieta, Juan Soriano and David Alfaro Siqueiros. Exhibit was in San Antonio from June 25, 2008, to Jan. 9, 2009.
The Alexander House ~ Editor for newly revamped newsletter in role as Dir. of Communications (contract) for this national Catholic marriage apostolate based in San Antonio. Also contract Dir. of Communications.
- Fall 2011 ~ 12-page issue
Children’s Hospital Medical Center ~ Writer for Young & Healthy, community magazine of Children’s Hospital Medical Center, Cincinnati. Topics covered: helping children handle anger, pediatric hernias, carbon monoxide poisoning, childhood head injuries, car safety for children, signs of pneumonia, thumb-sucking, developing good study habits.
The Christ Hospital ~ Writer for Christ Hospital Serving, community magazine of The Christ Hospital, Cincinnati. Topics covered: breast reconstruction, hysterectomies, fighting disease with lasers, infertility treatments, surviving cancer. Also wrote medical information handouts about the hysterectomy operation and infertility problems for the hospital’s Women’s Health Care Center.
Swope Parkway Health Center ~ Editor and writer for Everyday, quarterly community newsletter of Swope Parkway Health Center, a Kansas City hospital. Issues appeared as inserts inIngram’s, the city’s award-winning monthly business magazine, and were also mailed to media and the general public.
United Missouri Bank ~ Writer for two quarterly employee newsletters produced by United Missouri Bank, at the time rated one of healthiest banks in America. Publications were distributed to both Kansas and Missouri affiliates.
St. Anthony Messenger Press ~ Writer for Video Department at St. Anthony Messenger Press (also a publisher of books, a national family magazine and newsletters). Created study guides for three Catholic Updatevideos. Topics: infant baptism, First Communion, the seven sacraments.
Fort Hamilton Hughes Hospital ~ Editor and writer for On the Horizon, the community newsletter of a substance-abuse treatment program operated by Fort Hamilton-Hughes Hospital, Hamilton, OH.
Greene Memorial Hospital ~ Writer for LifeLines, community magazine for Greene Memorial Hospital, Dayton, OH.
Mercy Health System ~ Writer for Mercy Medstaff, medical staff newsletter distributed in the four hospitals of the Mercy Health System, Greater Cincinnati Region. Wrote three versions of newsletter per issue.
Career Management Center ~ Editor and writer of CareerLine, the first newsletter published by Career Management Center (CBC) based in Kansas City, MO. The company used this quarterly publication to communicate with local corporations, human resources professionals and its valued referral sources about important HR and business trends. CBC is a full-service career counseling firm assisting employees and their spouses learn how to adjust to living in new cities.
PNC Financial Corp ~ Editor and writer working in Marketing Dept. of Central Bancorporation, part of PNC Financial Corp; at that time the 14th-largest bank holding company in America, 1988-1989.
- Produced The Bottom Line, a bimonthly, 24-page employee magazine with a 6,000 circulation. Wrote features profiling employees and top executives in the bank’s myriad departments.
- Also served as editor of a new quarterly employee newsletter with a 2,000 circulation. Wrote articles presenting the latest and best ideas on how branch employees could deliver excellent customer service.
