PR/Media Relations Examples

Media Relations: The Art of Intriguing Reporters With the Right Angle at the Right Time

Seasoned business journalist Lisa Bastian CBC understands what “news” reporters and editors want. What “slant” they need. And how to “read” an editorial calendar to pitch a story the right way, at the right time. That’s why organizations that represent many different industries have retained Bastian Public Relations to write about and publicize destinations, products, services, people and events with “no fluff“ PR materials that get results.

Besides news organizations, often companies want to identify and reach many other kinds of audiences or “publics” with specific public relations efforts. These audiences may be the company’s employees, customers, investors, analysts, trade associations, retailers, suppliers, communities, business partners and/or local business organizations. Bastian Public Relations can develop unique, strategic PR plans to help any organization effectively communicate messages to any number of “publics.”

National Lawyers Association (NLA)

Bastian co-wrote a “position statement” press release for client NLA and the Alliance Defense Fund about how both groups object to the American Bar Association promoting same-sex “marriage” laws and putting out false indicators that it speaks for all American lawyers on the issue. Bastian also assisted with the successful national distribution of the press release to key legal and consumer online and print publications. Additionally, she wrote/distributed press releases promoting NLA’s June 2011 conference as well as an organizational NLA fact sheet used to secure media coverage from national and regional news outlets.

Logos Nutritionals (Atlanta, GA)

Bastian expanded national nutritional and wellness company’s public relations efforts. Writes, edits, distributes news releases; sets up Twitter account and online News Center; more.

“Win a Year of Health” sweepstakes press release

R.H. Donnelley (formerly part of Dun & Bradstreet)

BPR wrote three major press kits heralding launch and distribution of the new “One Book Yellow Pages™,” the first major competitive yellow pages for Greater Cincinnati, Northern Kentucky and Southeastern Indiana residents and advertisers. “Debut” of book activity secured excellent media coverage in local and national publications, and on local TV news broadcasts ~ 11 million impressions! Client said work “exceeded all expectations.” Summers of 1997, 1998 & 1999.

Great American Insurance Co.

BPR wrote a major press kit for insurance company’s campaign promoting its “Drug-Free Workplace Program” throughout U.S, 1996. Client received local, national publicity. Worked as “hired gun” for respected Cincinnati PR/ad agency servicing account.

InGenesis Medical Staffing

As contract Director of Public Relations, Bastian wrote a number of press releases about this HR firm’s new government staffing contracts.

Bastian also created highly successful, well-written nomination materials directly resulting in the company and/or its president winning numerous regional and national awards including Minority Service Firm of the Year award (1 of 5 from U.S. Dept. of Commerce (2009), Latina Business Excellence Award (2007), Outstanding Company of the Year/San Antonio Business Opportunity Council (SABOC, 2008), SBA Small Business Person of the Year (2008), University of the Incarnate Word, Spring 2010 Commencement Speaker (2010), etc.

Major League Baseball Players Association

BPR helped gain publicity via national sports media outlets for winners of

association’s “Player’s Choice” Awards. Performed work as freelance talent for well-known Kansas City PR agency.

National Career Education Assoc. Conference

BPR wrote major media kit, then secured favorable Associated Press wire story and local business coverage for education association’s national convention held in Cincinnati. Results deemed “outstanding” by client. Hired as freelance talent by meeting planner retained by client to organize conference.

Swope Parkway Health Center

BPR wrote press releases announcing the kickoff of a $8.2 million capital campaign fund drive for this Kansas City hospital. Both the press releases and thorough BPR media follow-up activity played an important role in meeting the client’s fundraising goal in a timely fashion. Performed work as freelance talent for a well-known Kansas City PR agency.

ATP Tennis Championship

Bastian worked as sole Media Interview Coordinator for this internationally known sporting event. Duties performed while full-time PR account executive with a major Greater Cincinnati PR firm.

International Business Expo

Media Relations Manager for public trade shows. Client raved about BPR’s “outstanding” ability to garner media coverage for his events. Wrote press releases, then pitched stories to print and broadcast reporters about 30+ shows held in five Ohio & Kentucky cities:

Cincinnati Business Expo: Spring 1987-91; Fall 1988-90

Cincinnati Construction Expo: Fall 1990

Cincinnati Fall Home Show: 1986

Cincinnati Industrial Expo: Spring 1990

Cincinnati Travel, Sports & Boat Show: 1986

Columbus Business Expo: Spring 1989-90, Fall 1989-90

Dayton Adult Toy Show: 1988-90

Dayton Business Expo: Spring 1988-91, Fall 1988-90

Dayton Home & Garden Show: 1989-91

Lexington Business Expo: Spring 1990

Louisville Business Expo: Spring 1990-91, Fall 1989-90

American Society for Training & Development

Bastian served as Public Relations Co-Chair for the national organization’s regional training conference, held at the Cincinnati Convention Center in 1988. Wrote corporate sponsorship brochure which raised $8,000 in local financial support for event. Volunteer BPR project.

Fairfield Business Showcase

Public Relations Coordinator for Chamber of Commerce’s first annual business expo. “Your expertise was invaluable,” asserted the clients. Fairfield is ”suburb city” of Cincinnati, Ohio.

Shook, Hardy & Bacon

BPR helped gain national publicity for a well-known Kansas City lawyer regarding his new upper-management staff position with the U.S. Small Business Association in Washington, D.C. Contracted by Kansas City PR firm to do work.

General Mills

BPR retained as the local “on-call” public relations consultant publicizing new product developments to Greater Cincinnati TV stations.

Life Media

Each year Life Media reaches over 1 million Greater Kansas City women facing a crisis pregnancy, and gives them info about abortion alternatives via billboards and in-theater movie ads. A BPR press release and follow-up calls garnered national exposure: an interview during a nationally broadcast “Focus on the Family” radio show, a write-up in a national, pro-life education newsletter (published by Life Issues Institute), and a bit of Internet publicity. Life Media received about a dozen phone calls from other pro-life groups around the country seeking information on how to start their own Life Media-type programs. Bastian co-founded Kansas City’s first on-going, pro-life billboard ministry. This evolved into the not-for-profit Life Media, an organization educating the public on pro-life and pro-family issues.

Ohio Right-to-Life Convention