PROJECTS & PORTFOLIO: Media Relations: the art of intriguing reporters
Seasoned business journalist Lisa Bastian CBC understands what "news" reporters and editors want. What "slant" they need. And how to "read" an editorial calendar to pitch a story the right way -- at the right time.
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That's why organizations that represent many different industries have retained Bastian Public Relations to write about and publicize destinations, products, services, people and events with "no fluff" PR materials that get results. Besides news organizations, often companies want to identify and reach many other kinds of audiences or "publics" with specific public relations efforts. These audiences may be the company's employees, customers, investors, analysts, trade associations, retailers, suppliers, communities, business partners, local business organizations, etc. |
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Bastian Public Relations can develop unique, strategic PR plans which will help a company effectively communicate a message to any number of "publics."
R.H. Donnelley (formerly part of Dun & Bradstreet)
Wrote three major press kits heralding launch and distribution of the new "One Book Yellow Pages™," the first major competitive yellow pages for Greater Cincinnati, Northern Kentucky and Southeastern Indiana residents and advertisers. Secured excellent media coverage in local and national publications, and on local TV news broadcasts. Client said work "exceeded all expectations." Summer 1997, Summer 1998 & Summer 1999.
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American Insurance Co.BPR wrote a major press kit for insurance company's campaign promoting its "Drug-Free Workplace Program" throughout U.S, 1996. Client received local, national publicity. Worked as "hired gun" for respected Cincinnati PR/ad agency servicing account.
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BPR helped gain publicity via national sports media outlets for winners of association's "Player's Choice" Awards, 1994. Performed work as freelance talent for well-known Kansas City PR agency.
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BPR wrote major media kit, then secured favorable Associated Press wire story and local business coverage for education association's national convention held in Cincinnati, 1991. Results were deemed "outstanding" by client. Hired as freelance talent by meeting planner retained by client to organize conference.
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BPR wrote press releases announcing the kickoff of a $8.2 million capital campaign fund drive for this Kansas City hospital, 1992. Both the press releases and thorough BPR media follow-up activity played an important role in meeting the client's fundraising goal in a timely fashion. Performed work as freelance talent for a well-known Kansas City PR agency.
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Bastian worked as the Media Interview Coordinator for this internationally known sporting event, 1986. Duties performed while a full-time PR account executive with a major Greater Cincinnati PR firm.
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Media Relations Manager for public trade shows. Client raved about BPR's "outstanding" ability to garner media coverage for his events. Wrote press releases, then pitched stories to print and broadcast reporters about 30+ shows held in five Ohio & Kentucky cities:
- Cincinnati Business Expo:
Spring 1987-91; Fall 1988-90- Cincinnati Construction Expo: Fall 1990
- Cincinnati Fall Home Show: 1986
- Cincinnati Industrial Expo: Spring 1990
- Cincinnati Travel, Sports & Boat Show: 1986
- Columbus Business Expo:
Spring 1989-90, Fall 1989-90- Dayton Adult Toy Show: 1988-90
- Dayton Business Expo:
Spring 1988-91, Fall 1988-90- Dayton Home & Garden Show: 1989-91
- Lexington Business Expo: Spring 1990
- Louisville Business Expo:
Spring 1990-91, Fall 1989-90
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Bastian served as Public Relations Co-Chair for the national organization's regional training conference, held at the Cincinnati Convention Center in 1988. Wrote corporate sponsorship brochure which raised $8,000 in local financial support for event. Volunteer BPR project.
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Public Relations Coordinator for Chamber of Commerce's first annual business expo, 1989. "Your expertise was invaluable," asserted the clients. Fairfield is a "suburb city" of Cincinnati, Ohio.
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BPR helped gain national publicity for a well-known Kansas City lawyer regarding his new upper-management staff position with the U.S. Small Business Association in Washington, D.C.,1993. Contracted by Kansas City PR firm to do the work.
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General
MillsBPR is retained as the local "on-call" public relations consultant publicizing new product developments to Greater Cincinnati TV stations. 1999-.
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Life
MediaEach year Life Media reaches over 1 million Greater Kansas City women facing a crisis pregnancy, and gives them info about abortion alternatives via billboards and in-theater movie ads. A BPR press release and follow-up calls garnered Life Media national exposure: an interview during a nationally broadcast "Focus on the Family" radio show, a write-up in a national, pro-life education newsletter (published by Life Issues Institute), and a bit of Internet publicity. Life Media received about a dozen phone calls from other pro-life groups around the country seeking information on how to start their own Life Media-type programs. Bastian co-founded Kansas City's first on-going, pro-life billboard ministry. This evolved into the not-for-profit Life Media, an organization educating the public on pro-life and pro-family issues. For more information about Life Media, contact Molly Peterson at (913) 268-8400 (Johnson County Kansans for Life office).
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As Assistant Public Relations Manager, BPR helped with publicity efforts before and during this statewide event held in Cincinnati, 1991.
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