PROJECTS & PORTFOLIO: Marketing Materials

Over the years, Bastian Public Relations has been selected to write high-profile marketing brochures for major corporations and economic development entities, as well as for small to medium-sized firms.

Presented here are a few examples of the marketing materials we've prepared for some of our valued business partners.

Public Service Electric & Gas

Within three short weeks, BPR wrote a 13,000-word PSE&G brochure about the merits for U.S. and foreign businesses to relocate to New Jersey. Piece won major promotional writing award. BPR wrote an updated version the next year. Both projects involved two days of on-site research in Newark to secure quotes, find new story angles and obtain vital background information. PSE&G is New Jersey's largest utility.
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Tandy Corporation

BPR wrote an image-positioning brochure for Tandy Corporation's new Video Concepts retail chain within a tight 36-hour deadline. Client said the piece helped Video Concepts win vital leases from major mall developers, and greatly contributed to the brand's national "rollout" success.
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City of Las Vegas

BPR wrote a 4,000-word brochure for the City of Las Vegas' Economic Development Department to persuade new businesses to relocate to the region. It was the first major four-color piece created by the department for this purpose; and has generated dozens of strong leads since the City began distributing it. Project demanded two days of intensive on-site interviews in Vegas gather new information and collect research data.
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Wright State University's School of Medicine

BPR worked with 10 physicians to write the school's first recruitment brochure. Client said the piece was directly responsible for a major boost in student enrollment.
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Mercy Regional Health System

Before the nationally famous writer Heidi Murkoff (co-author, What to Expect When You're Expecting) presented her pregnancy seminar in Greater Cincinnati, BPR wrote this promotional brochure for the sponsoring hospital care system to distribute in the community. Seminar was deemed a success and was well attended, the client reported.
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Swope Parkway Health Center

BPR wrote a Medicare benefits brochure for the patients of this Kansas City hospital serving many of the region's low-income citizens. Part of a communications program which included a periodic newsletter and simplified annual report.
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AMPIP

AMPIP is the acronym used by Mexico's premiere industrial park association. BPR created a 1,300-word AMPIP brochure (plus two updated versions). Its audience: U.S. firms considering a move to Mexico to take advantage of NAFTA's trade and tax benefits.
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Design Forum

Design Forum is an architectural, graphic design and interior design firm with a national client base headquartered in Dayton, Ohio. BPR wrote client profiles about the store concepts created for well-known firms including GM's Pontiac division store, Hit or Miss clothing store, Tandy Corp.'s VideoConcepts and Wagons-lits Travel.
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