Bastian Public Relations - the award-winning agency of Lisa Bastian CBC

 











 

PROJECTS & PORTFOLIO: Corporate Communication

Large-scale corporate writing projects are typically the "bread and butter" type of corporate work BPR is often offered, and tackles with ease.

However, the agency is happy to complete less time-intensive assignments, too. No job is too BIG or too SMALL to consider!

The links to the right are examples of several of the corporate communications projects we've handled.

Cincinnati: City of Charm CoverCincinnati: City of Charm

Bastian was chosen from among Cincinnati's top freelance business communicators to co-write corporate profiles about many of the city's business giants. These 100 profiles appeared in the best-selling, 350-page business book, Cincinnati: City of Charm published 1991(10,000 copies). Bastian worked interviewed top management personnel (corporate communications managers, CEOs, owners) in each company. Here's some of the respected organizations Bastian profiled:

  • Bethesda Hospital
  • Central Trust Company
  • Chemed Corporation
  • Children's Hospital
  • Cincinnati Zoo
  • Cintas Corporation
  • College of Mt. St. Joseph
  • GE Aircraft Engines
  • Gentry Shops
  • Good Samaritan Hospital
  • Hennegan Company
  • KPMG Peat Marwick
  • Maple Knoll Village
  • Marion Merrell Dow
  • Nutone, Inc.
  • Renaissance Investment
  • Seasongood & Mayer
  • St. Elizabeth Medical Center
  • The Jewish Hospital
  • United Medical Resources
  • White Castle System
  • Zellerbach, a Mead Co.

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The Bottom Line CoverPNC Financial Corp

Editor and writer working in Marketing Dept. of Central Bancorporation, part of PNC Financial Corp; - at that time the 14th-largest bank holding company in America, 1988-1989.

  • Produced The Bottom Line, a bimonthly, 24-page employee magazine with a 6,000 circulation. Wrote features profiling employees and top executives in the bank's myriad departments.
  • Also served as editor of a new quarterly employee newsletter with a 2,000 circulation. Wrote articles presenting the latest and best ideas on how branch employees could deliver excellent customer service.
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Young & Healthy CoverChildren's Hospital Medical Center

Writer for Young & Healthy, community magazine of Children's Hospital Medical Center, Cincinnati. Topics covered: helping children handle anger, pediatric hernias, carbon monoxide poisoning, childhood head injuries, car safety for children, signs of pneumonia, thumb-sucking, developing good study habits.
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"Hysterectomy" one of several consumer health articlesThe Christ Hospital

Writer for Christ Hospital Serving, community magazine of The Christ Hospital, Cincinnati. Topics covered: breast reconstruction, hysterectomies, fighting disease with lasers, infertility treatments, surviving cancer. Also wrote medical information handouts about the hysterectomy operation and infertility problems for the hospital's Women's Health Care Center.
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Swope Parkway Health Center

Editor and writer for Everyday, quarterly community newsletter of Swope Parkway Health Center, a Kansas City hospital. Issues appeared as inserts in Ingram's, the city's award-winning monthly business magazine, and were also mailed to media and the general public.
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United Missouri Bank

Writer for two quarterly employee newsletters produced by United Missouri Bank, at the time rated one of healthiest banks in America. Publications were distributed to both Kansas and Missouri affiliates.
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St. Anthony Messanger CoverSt. Anthony Messenger Press

Writer for Video Department at St. Anthony Messenger Press (also a publisher of books, a national family magazine and newsletters). Created study guides for three Catholic Update videos. Topics: infant baptism, First Communion, the seven sacraments.
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Fort Hamilton Hughes Hospital

Editor and writer for On the Horizon, the community newsletter of a substance-abuse treatment program operated by Fort Hamilton Hughes Hospital, Hamilton, OH.
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Greene Memorial Hospital

Writer for LifeLines, community magazine for Greene Memorial Hospital, Dayton, OH.
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Mercy Health System

Writer for Mercy Medstaff, medical staff newsletter distributed in the four hospitals of the Mercy Health System, Greater Cincinnati Region. Wrote three versions of newsletter per issue.
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Career Management Center

Editor and writer of CareerLine, the first newsletter published by Career Management Center (CBC) based in Kansas City, MO. The company used this quarterly publication to communicate with local corporations, human resources professionals and its valued referral sources about important HR and business trends. CBC is a full-service career counseling firm assisting employees and their spouses learn how to adjust to living in new cities.
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