PUBLIC RELATIONS SERVICES: Overview

Bastian Public Relations offers professional writing, editing, research and publicity solutions in four key areas:

• Public Relations & Media Relations
• Corporate Communications
• Business Articles

Agency Principal, Lisa Bastian CBC, operates as a solo practitioner and as a contractor hired by other public relations, advertising and graphic design shops to help service their key accounts.

Whenever necessary, Bastian Public Relations morphs into a virtual agency to meet the specific needs of projects requiring a wide range of creative talent. Only experienced professionals are selected to form a unique, client-focused team to ensure project success and client satisfaction. These individuals are drawn from a pool of veterans representing the fields of:

• public relations & media relations
• advertising
• web site content (writing, editing, research, maintenance)
• web site design & hosting
• Marketing Research & Marketing Services
• Lobbying & Advocacy (Ohio & Kentucky)
• Speech Writing
• graphic design & illustration
• marketing research & marketing services
• Scriptwriting (film, video, audio, games) & Production
• Corporate Photography
• Printing Services

FINANCIAL INVESTMENT INFO

The agency is always open to discussing how it can provide marketing and promotional assistance within a client's budget. Some of the most popular services our clients request are more fully described on these pages:

• Corporate Communications
• Media & Public Relations

TYPICAL COPYWRITING COSTS

Web site creation:	$1,000 - $4,500
4-page newsletter:	$1,000 - $3,000
1-page press release:	$75 - $300
2-page press release:	$200 - $600
4-page brochure:	$800 - $3,000
8-page brochure:	$2,000 - $4,500
Annual report:	$3,000 - $7,500
Direct mail letter:	$400 - $1,000 (1-2 pages)

 

 

 

 

 

RATE STRUCTURE

• Compensation for general editorial services and research ranges from $50 to $75 an hour.
• Payment for publicity, strategic planning and writing services ranges from $75 to $100 an hour. Please note that BPR gives a valuable 20% discount to any company agreeing upfront to working on a retainer basis. A retainer agreement requires the agency to set aside 20 hours or more each month to work on a company's projects; it also requires a client to agree to a relationship commitment with BPR of at least six consecutive months.

Note to Editors about BPR writing business articles: Payment for national and regional magazine articles is negotiable, but typically a publication's "going rate" for veteran freelance writers is acceptable.

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