Welcome to WebScribe...

Web Scribe reflects the on-line services and portfolio of Bastian Public Relations, an award-winning communications firm based in San Antonio, TX serving clients in various industries nationwide.

For 20-some years, veteran business writer and media professional Lisa Bastian CBC has been authoring a wide range of print marketing, informational and public relations materials.

 Now those same seasoned skills are used to assist companies communicate their web-based messages clearly, professionally and effectively on sites targeting English-speaking visitors.

Three Truths About 'Killer' Sites

Bastian works the best with bright, astute companies who understand the three universal truths about how to produce "killer" web sites.

Truth #1: Words ("content") are the best means to communicate a company's message--not gorgeous graphics or eye-catching Flash movies. Therefore, make sure you invest as much (or more) energy and money into the editorial aspect of a site as you do the graphic elements.

Truth #2: Only professional writers--not graphic designers or software developers--should write and edit content after consulting fully with a client. Period. Conversely, writers should not design web pages or write code; but they can offer input from time to time.

Truth #3: A web site should be updated frequently to ensure its content remains fresh, timely and interesting, and honestly reflects a company's values. No broken links or broken/inflated promise allowed.

If any one of those truths are ignored when creating or maintaining a web site, a company's core messages will be undermined. The result: An ugly "pimple" on the face of the Internet no one will want to visit, let alone look at! Don't let this happen to your business!

Want a free evaluation?

Don't be afraid of positive change or making improvements to your site...Lisa Bastian, the award-winning communicator behind Web Scribe, has tamed zillions of "wild" sentences and paragraphs with her writing and editing skills.

So make the decision today to send her your URL. Within a week, Lisa's expert editorial eyes will look at your site and then send you a free evaluation of its strengths and weakness in the content area. You have nothing to lose but an unprofessional online corporate image.