Portfolio Sampler

If you'd like to view a few samples of Lisa Bastian's online writing work, visit the web sites listed below. If you need to see other types of writing sa mples please contact Bastian Public Relations, or visit the extensive portfolio web site: www.bastianpr.com.

PlanetFeedback.com

Project Description: Planetfeedback.com is a comprehensive consumer advocacy / communications web site. Bastian serves as one of the most prolific freelance content writers for its "BuyersBuzz" on-line magazine. Every month she writes stories about consumer travel issues, hotels, airlines and related issues (work is not archived).

Examples of on-line articles:

• "FTC cracks down on travel scams"
• "Hotels cater to women travelers"
• "Cruise passenger review sites before booking a cruise"
• "High-tech amenities abound in airports, hotels"
• "Last-minute Internet travel bargains"
• "Seek out details on 'hidden city' ticketing"
• "Hotels open arms to earth-friendly practices"
• "Back-to-back airfare ticketing - worth the risk?"
• "Check out hotel security when you check in"
• "Nearly half of hotel bills are wrong"

e-Cruiter.com
Project Description: e-Cruiter.com, is a web site read by 42,000 U.S. and Canadian human resources professionals. It's operated by E-Cruiter.com Inc., an application service provider offering business-to-business Internet recruiting solutions to corporations of all sizes. Bastian writes weekly HR feature stories for its magazine section (work is archived) via WordsWork, a content provider firm.

Examples of on-line work for this site:

• "How to Keep GenX Candidates Interested in Your Company"
• "Where to Find GenX Grads on the Web"
• "Online Testing and Assessments Help Qualify Talent Quickly"
• "The Online Application Process: What Works Best Now"
• "Attracting Executive Ranks"
• "Traits of Companies Attracting Top-Notch Talent in the New Economy"

Area Development
Project Description: Area Development, the respected monthly economic development magazine for businesses seeking advice on relocation and expansion issues.

Examples of Bastian's on-line work for this publication:

• "Where in the World are the Best Hubs?" (August 2000)
• "Where is the Good Life?" (April 2000)
• "Where Biotechs Are Taking Root" (May 1999)
• "Things Are Looking Up for Downtowns" (April 1999)
• "Companies Rediscover Down-Home Advantages" (April 1999)
• "Shedding Light on the New Energy Environment" (February 1999)
• "Machine Tooling Drives the Economy" (August 1998)
• "If They Build It, Should You Come?" (April 1998)

Location Reports
Project Description: Location Reports, brochures written for North American economic development organizations [work performed as key member of Area Development's "Special Publications" division].

Examples of on-line reports:

• "Canada 2000: The Ideal Investment Climate" (November 1999)
• "Location New Jersey: State Commerce Programs Nurture Growth Companies" (January 1999)
• "Call Centers: Flexibility Helps Call Centers Find Their Niche" (October 1998)
• "Investing in Mexico" (1999)

The Meeting Professional
Project Description: The Meeting Professional, the monthly journal of Meeting Professionals International (MPI), the world's largest association for meeting planners and related industry professionals.

Bastian's on-line work for this publication:

• "Planning Mega Events" (May 1999)
• "Bon Voyage! Meeting at Sea" (June 1999)
• "Airline Forecast: Partly Cloudy" (November 1998)

Young & Healthy
Project Description: Young & Healthy magazine, a quarterly publication of Cincinnati Children's Hospital Medical Center.

Bastian's on-line work for this publication:

• "'Thumbs Up' For Early Thumbsucking" (Fall 1999)
• "Cooling the Heat of Anger" (Summer 1999)
• "Heading Off Hard Knocks" (Winter 1998)
• "Is Carbon Monoxide Poisoning Your Home?"(Fall 1998)
• "The Ignored Safety Zone" [car restraints] (Winter 1997)
• "More Than Just a Head Cold" [pneumonia] (Fall 1997)
• "Beat Those 'Homework Blues" (Winter 1996)

We invite you to contact us for any of your communication needs,
be they on-line [web-based] or off-line [print].