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PSE&G Marketing Brochure

 

Client: Special Publications Div. of Area Development magazine

Project:  38-page brochure used to market PSE&G's services to prospective new business customers (U.S. and foreign) relocating to NJ

PSE&G is one of the largest combined electric and gas companies in the United States and is also New Jersey’s oldest and largest publicly owned utility. The Public Service Corporation was formed in 1903 by amalgamating more than 400 gas, electric and transportation companies in New Jersey. It was renamed Public Service Electric and Gas Company in 1948. PSE&G is the largest subsidiary of PSEG ~ and a client of Area Development.

At the time of project, PSE&G served nearly three quarters of New Jersey’s population in a service area consisting of a 2,600-square-mile diagonal corridor across the state from Bergen to Gloucester Counties. It was the largest provider of gas and electric service, servicing 1.8 million gas customers and 2.2 million electric customers in more than 300 urban, suburban and rural communities, including New Jersey’s six largest cities.

TASKS

Within  three short weeks, BPR wrote “Tradelink New Jersey,” a 38-page, 13,000-word PSE&G economic development brochure touting the merits for U.S. and foreign businesses of relocating their operations to New Jersey. One of the main sectors targeted was the high-tech industry. Bastian wrote an updated version of the brochure the following year. Both projects required Bastian to do two days of on-site research in Newark, NJ, to secure quotes from company and client officials, find new story angles, and obtain vital background information.

This full-color marketing piece, distributed in one issue of a national economic development magazine (40,000 copies), won a multi-state “Best in Class” First Place award (special-section magazine or newspaper supplement) in the Literature & Sales Promotion Competition sponsored by Northeast Economic Developers Association. The contest judged marketing pieces created by utilities and economic development entities in 11 states.

SKILLS

  • Interviewing, writing, research, high-level interpersonal communications at multiple business strategy meetings

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