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Client:  RadioShack/Tandy Corp., Interbrand Design Forum 

Project: "Rush" marketing piece for mall trade show

 

 

The Tandy Corporation was a family-owned leather goods company based in Fort Worth, Texas. Founded in 1919 as a leather supply store, after it acquired RadioShack in 1963 the firm entered the electronics industry with a bang. 

 

In 1996, Tandy Corp. announced it would close all of its 213 Video Concepts stores in a restructuring causing it to focus on its Radio Shack, Computer City and Incredible Universe stores. That year, Tandy was one of the nation’s largest retailers of consumer electronics. The Tandy name was dropped in May 2000, when RadioShack Corporation was made the company’s official name.

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TASKS

Bastian researched/wrote an image-positioning brochure for Tandy Corporation’s new Video Concepts retail chain within a tight 36-hour deadline. The project was completed for Interbrand Design Forum, a Dayton design agency whose client was Tandy Corp.

 

The full-color marketing piece Bastian helped create was instrumental in Video Concepts winning dozens of leases from major mall developers, and greatly contributed to the brand’s national rollout success ~ and millions in future profitability.

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SKILLS

Interviewing, writing, research, and creating copy under insane deadline.

• Launch RadioShack website

• Launch news about closing Video Concepts stores