Website Copy for Luxury Goods Brand
Project: Write content for website selling brand's luxury goods
The Xezo (pronounced “Zee-zo”) brand of luxury products is created for individuals who appreciate striking design, an emphasis on limited-edition production, and traditional “Old World” craftsmanship using only high-quality materials. Since its inception in 2001, Xezo has produced sensibly priced, handcrafted luxury items, including writing instruments, timepieces (watches), and eyewear. Many of its items are made with lustrous mother-of-pearl originating from natural sea and ocean saltwaters, solid 925 sterling silver, 18-karat gold, sapphire crystals, solid titanium, brass, surgical-grade stainless steel, and many other exceptional materials. Xezo is a company only selling on the Web.
Bastian wrote and edited product descriptions and other vital information for the Xezo website and product inserts. Bastian also promoted the brand to buyers of luxury goods by featuirng it as a "Top Pick" company in a popular Texas Hill Country magazine she edited (Country Lifestyle).
Interviewing, research, writing, editing.