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Client: InGenesis Medical Staffing

Project: PR & Media Relations

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San Antonio-based InGenesis is the second-fastest-growing staffing firm in the United States, according to a new survey by Staffing Industry Analysts. The firm, headed by founded Veronica Edwards, specializes in professional, scientific and technical staffing. It provides more than 1,600 employees at nearly 200 job sites, and expects to pull in $150 million in revenues in 2014.

 

TASKS

As a freelance consultant with Bastian Public Relations, and later as Dir. of Public Relations (direct employee), Bastian served InGenesis as its PR representative and “on fire” awards nomination writer. Specifically, over the course of a few years she wrote award nomination packages on behalf of InGenesis and/or its president which resulted in the company winning many local, regional and national awards. Success rate was over 90%. As planned by Bastian, each award won was a "stepping stone" that built the case for the next award won. This national media relations work also resulted in Ms. Edwards receiving additional accolades, community and industry recognition. (Additionally, Bastian was told her PR efforts resulted in one partnering staffing firm giving InGenesis a significant boost in revenue in their signed contract.)

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SKILLS

Writing, editing, research, desktop publishing, media relations, community relations, project planning, strategic PR planning. Public efforts included:

• Press release about MedWeek national award

• Press release about Minority Service Firm of Year regional award

• Press release about two IABC awards for InGenesis new website (Lisa created)

• Press release about $7.7 million contract award 

• Launch coverage about InGenesis making 2009 Inc. 5000 list

• Launch San Antonio Woman story about owner Veronica Edwards

• Press release about $1.27 billion new contract

• Press release about $110 million new contract

• Press release about $186 million new contract

• Press release about new InGenesis nursing scholarship

 

Here are the successful projects Bastian instigated and/or worked on:

2010

• Ms. Edwards was invited to be Commencement Speaker, Spring 2010, at University of the Incarnate Word (an "invite" goal worked on by Lisa for 1 year)

• Ms. Edwards was named 2010 SBA “Regional Minority Small Business Person of the Year” for U.S. Small Business Administration Region VI. The five-state region serves Texas, New Mexico, Oklahoma, Arkansas and Louisiana

2009

• The U.S. Department of Commerce’s Minority Business Development Agency (MBDA)-Dallas Region named InGenesis its 2009 “Minority Service Firm of the Year.” The region is comprised of 11 states: Arkansas, Colorado, Louisiana, Montana, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah and Wyoming

• InGenesis was named “MedWeek Regional Minority Service Firm of the Year” by the U.S. Department of Commerce’s Minority Business Development Agency

• Ms. Edwards won the “Entrepreneurial Women’s Leadership Award” from San Antonio Business Journal (which was provided with all press releases prior to this)

• InGenesis made the list: “Largest San Antonio Permanent Placement Agencies,” San Antonio Business Journal

• InGenesis won a Southern Region “Silver Quill Award of Excellence” (Design category) from the International Association of Business Communicators for the design of its “I Spy 10” Challenge Coin, an effective marketing tool

• InGenesis was accepted on the Inc. 5000 list of “Fastest Growing Privately Held Companies in the U.S.” (#18 in healthcare staffing nationwide)

2008

• InGenesis was accepted on the Inc. 5000 list of “Fastest Growing Privately Held Companies in the U.S.”

• InGenesis named “Outstanding Company of the Year” by San Antonio Business Opportunity Council (SABOC)

• Ms. Edwards named’ “SBA Small Business Person of the Year” (San Antonio)

• InGenesis made the list:  “Largest San Antonio Permanent Placement Agencies,” San Antonio Business Journal

• InGenesis won a Bronze Quill “Award of Excellence” (Electronic and Digital Communications category, Communication Skills division) from the International Association of Business Communicators, San Antonio chapter. Work was for firm's new website Bastian wrote.

• InGenesis won a Bronze Quill “Award of Merit” (Writing) from the International Association of Business Communicators, San Antonio chapter. Work recognized content only of website written by Bastian as Bastian Public Relations

2007

• Ms. Edwards won “Latina Business Excellence Award” from Compass Bank in partnership with the Institute for Economic Development at the University of Texas at San Antonio, the San Antonio Hispanic Chamber of Commerce, and Telemundo

• InGenesis made the list: “Largest San Antonio Permanent Placement Agencies,” San Antonio Business Journal

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