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is your organization heard IN THE NOISE AND SEEN in the DARKNESS?

If not, we change that as your new partner you can trust to use the right words to connect, educate, train and/or entertain your audiences.

Bastian Public Relations exists to create professional communications helping people and businesses connect with customers and stand out from the crowd. And we've been doing this nationwide since 1986.

Let us help you allow your brand's voice to be heard in familiar and new marketplaces. To be seen by customers, prospects, vendors, industry leaders, investors, allies and community influencers. To break away from corporate-speak and boring messaging that actually tears down your brand. 

Don't wait in the darkness by yourself any more; allow us to shed light and promote the posivitivity of your organization's people, projects, services, products and mission to the world. W
e'll clean up existing marketing materials and websites, and create new ones, so you'll look your authentic best for ongoing AND once-in-a-lifetime PR moments.

Click on the following to view project examples:

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SERVICES OFFERED

CORPORATE COMMUNICATIONS

Bastian produces editorial products to help organizations manage both internal and external communications. Services include creating: 

  • articles for internal corporate Intranet sites and external websites

  • articles for corporate newsletters, magazines, blogs

  • articles ghostwritten for trade and consumer publications in your industry

  • website site maps and content,

  • product, service and client profiles

  • client testimonials: interviews, research and writing

  • annual reports: research and copywriting

More services:

  • Editing existing website content, analyzing competitor websites, reviewing of design integration with content for readability

  • Creating unique AI art to illustrate content, plus new and updated logos

  • Editing and proofreading articles, publications, manuals, books

  • General interviewing for all kinds of purposes. This skill has been sharpened during the past 11 years when Lisa interviewed thousands of people in her freelance role as a badged Special Investigator conducting national security, Federal DOD background investigations 

  • Internet research services

  • Copywriting marketing and sales materials of all kinds

  • Creating and managing social media content; providing statistics and analysis of ongoing social media engagement activity

  • Creating PowerPoint (and PP video) presentations for internal and external audiences, including prospects

  • Coordinating entire production process of company publications 

PUBLIC RELATIONS SERVICES

  • Creating media releases and full press kits, and distributing via third-party distributors to targeted audiences

  • Creating new (or reviewing existing) PR/marketing plans and other strategic operational business plans 

  • Engaging and building relationships with key stakeholders inside and outside organization, including the media

  • Read 2-page info sheet here about benefits of PR and why press releases can be helpful to your overall marketing strategy.

 

FEATURE/NEWS ARTICLES

Agency owner Lisa Bastian also has over 30 years of experience as an award-winning journalist published by various industry and leisure market publications reaching national and regional audiences. These services include:

  • straight news 

  • feature articles

Bastian has won most of her 30 communications awards in her role as a journalist, and authored well over 700 pieces for print and online channels.

PUBLICATION CREATION/MANAGEMENT

Lisa has decades of experience working on the staff of national magazines, and serving as Editor in Chief for regional magazines where she managed staff, projects and stakeholders. She currently self-publishes digital magazine (magazine.tropicslifestyle.com). 

 

Services offered clients in this area include:

  • providing high level of attention to the smallest of details regarding content, formatting and design of materials

  • curating content via multiple channels and maintain brand voice throughout

  • upholding established brand and quality standards (formatting, tone, voice, etc.)

  • incorporating SEO keywords into copy, but only when this doesn't dumb down the message

  • overseeing production of materials at all creative stages, up until print day!

  • creating/managing editorial calendars

  • managing staff (designers, writers, editors, technical support, etc.) and finding new talent

  • engaging and building relationships with key stakeholders inside and outside organization, including the media

  • hiring and working collaboratively with experts in other fields who can help make publication more visible and dynamic

NOTE: "Virtual agency" team members provide: market research and marketing/advertising assistance, graphic design and illustration services, SEO services, graphic design, professional corporate photography, radio/TV commercials and videos (scripting and production) for companies and political candidates, and much more!

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