Downtown Brochure: City of Las Vegas
Client: Area Development, Special Publications Division
Project: Write first-ever economic development brochure for the Economic Development agency of the City of Las Vegas
There is way more to Vegas than gambling; just ask the thousands of business people who make a living here in non-gambling industries. The Economic and Urban Development Department (EUD) of the City of Las Vegas creates and encourages new development and redevelopment throughout this thriving Nevada community. Specifically, the agency is tasked with diversifying the local economy, and creating jobs through business attraction, retention and expansion programs.
The City of Las Vegas needed to promote the region’s downtown/urban core whose existence was overshadowed by all the gambling activity. Bastian was flown out to Vegas for a week’s worth of meetings and interviews with key stakeholders representing governmental and other community leaders in the downtown sector. Then she wrote a 3,000-word brochure used by the City’s economic development agency to attract U.S. and foreign companies considering a relocation decision.
This highly successful marketing piece –“Las Vegas: A Downtown Renaissance” — won a multi-state IABC Silver Quill Award of Excellence (writing, special projects), IABC/District 7: (marketing brochure). It was deemed to be the best entry of 175 entries.
Writing, editing, interviewing, research, project planning, high-level interpersonal communications.