top of page

Acerca de

Switzerland FAM Trip

Switzerland is the world’s most competitive economy due to its innovation and technology focus, liberal economic system, and political stability. The country offers first-class education and healthcare, excellent infrastructure, high quality of life, and a competitive tax system.  Everyone knows Switzerland is a leading exporter of luxury watches as clocks.  But beyond the timepieces, other key industries abound: automotive, building technology, cleantech, info technology, life sciences, chemicals and pharmaceuticals, medical technology and commodities trading.

TASKS:

Bastian was invited by the government of Switzerland to participate in a week-long FAM trip highlighting the economic development assets of the country.  Lisa and four other seasoned journalists–all representing renowned business magazines–traveled to a different beautiful city every day. Lucerne, Bern, Zurich, Geneva and Basel were highlights of this 5-star adventure. The tour of the Victorinox factory, maker of original Swiss Army Knives, was a huge favorite.

 

A Swiss film crew was assigned to shoot daily videos of the journalists at work. After meeting with scores of federal and local government officials, C-suite executives and community leaders, Bastian somehow found time to dine in a Medieval castle, and downhill ski (for the first time in her life). Fortunately, this athletic feat happened on a Swiss bunny trail (on a Swiss alp) after downing obligatory "warming" vodka shots given to all skiers. Face-planting ended this fun run. Other personal highlights included shopping for famous Swiss-made lace and crystal, enjoying a super-fast sleigh ride with white horses in the woods (sleigh bells were ringing), and dining al fresco next to a lake filled with white swans.

 

Post-trip, Bastian’s article about Switzerland’s many outstanding investment opportunities for U.S. companies was published in Area Development national economic development magazine.

SKILLS:

Writing, interviewing, research, interpersonal communications at high-level government and corporate meetings.

sw5
Bern, capitol city
victorinox
Switzerland countryside
Zurich
Swan on a lake
Skiing on a slope
Image by Andreas Fischinger
Sleigh ride in Swiss wood
Alphorn musicians
Image by Yura Lytkin
Image by Johannes Hofmann
View from a window
bottom of page