Medical Ctr. Medicare Brochure
Client: Swope Parkway Medical Center / Ad Agency
Project: 6-page Medicare benefits brochure for patients
Swope Health Services, formerly known as Swope Parkway Health Center, is a Federally Qualified Health Center providing primary health care, outreach and behavioral health services. At the time of the project, the facility served more than 40,000 residents in Missouri and Kansas from 13 medical and residential treatment centers located throughout the greater Kansas City metro area.
Bastian wrote the entire fold-out brochure used to explain Medicare benefits to patients using them. The challenge was to write informative copy at a 6th-grade reading level. To complete that task, Bastian used reading-level analysis software to ensure the proper level was achieved. Thousands of copies of the brochure were printed and distributed in the bi-state community by Swope, and became a highly popular, effective communications tool for the institution.
Bastian did this work as a “hired gun” for Jane Mobley Associates, one of the largest PR firms in the region. Swope was its client.
Interviewing, researching, writing, plus coordination with graphic designer and agency representatives.