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Medical School Recruitment Brochure

 

Client: Wright State Univ. School of Medicine

Project:  350-page marketing book profiling members & city

Wright State University Boonshoft School of Medicine is located in Dayton, Ohio, and serves the Miami Valley region of Southwest Ohio. The vision for this school originated with Dayton area physicians and community leaders who recognized that using existing hospitals and other clinical resources would be a cost-effective model for medical education. In return, the school's community involvement strengthen sthe healthcare system throughout the area.

TASKS

Bastian was retained as a “hired gun” by a Dayton-based ad agency to do high-level editorial work for one of the agency’s key clients, Wright State University School of Medicine. She was tasked with writing the institution’s first-ever student recruitment brochure. As part of that process, Bastian had to interview and work with 10 of the medical school’s physicians, and gain buy-in from them along the way, within a short three-week timeframe.

Bastian later was told by the ad agency that the brochure she wrote was directly responsible for a major boost in student enrollment, and got high marks from the medical school client.

SKILLS

Interviewing, writing, editing, project coordination, high-level interpersonal communications at physician and management strategy meetings.

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